College of Business

Officers of the College:
- Imad Zbib, PhD University President/Acting Dean

Aligning with Phoenicia University’s commitment to be an excellent, engaged, and accessible higher education institute, The College of Business at Phoenicia University (PU) contributes to the growth and development of the university’s business community by supporting Learning in the Workplace and Community (LiWC) through mutual partnerships with key stakeholders in the business industry in Lebanon and the region, and providing rich business educational experiences and opportunities. The College aims to go well-beyond procedural knowledge and to arm students with the critical knowledge, capabilities, and competencies that the local, regional, and international marketplace demands. Each program in the College of Business is carefully designed to promote the development of highly-skilled and competent manpower needed by the business community. This mission will be accomplished by offering excellent quality education in different business fields. Faculty members in the College are prolific educators and scholars who facilitate a very rich, engaged, and interactive teaching and learning process informed by their exceptional academic research and practical experiences. Throughout their educational journey, students - supported by their faculty members in the college - gradually develop their “citizenship” in business thinking and rhetoric to become job-ready graduates and lifelong learners.

The College is led by the Dean who oversees three departments: Department of Accounting and Finance, Department of Marketing and Entrepreneurship and Department of Operations and Human Capital Management. Currently, the College of Business offers a Bachelor of Business Administration (BBA) degree. Nonetheless, the university is planning to launch the Master of Business Administration (MBA) and the Executive Master of Business Administration (EMBA) in the near future.

Bachelor of Business Administration (BBA) degree includes the following specialties:

• Accounting and Finance
• Marketing and Entrepreneurship

• Operations and Human Capital Management
 

Mission

In a rapidly changing global work and industry, the College strives to develop students’ citizenship in business thinking and rhetoric, where students experience the organic links between theory and practice: theory informing practice, practice re-theorizing, and developing theories in the various business disciplines.
 

Objectives

  • develop students’ procedural knowledge, procedural fluency and flexibility, and conceptual understanding of the various business disciplines, where students develop theoretical knowledge, practical skills, and technical capabilities in such disciplines
  • develop students’ critical reading of the various business issues and to develop effective, efficient, and sustainable solutions to real-world business challenges and problems
  • improve students’ verbal and non-verbal business communication skills and to teach them how to convey their thoughts and ideas successfully
  • encourage students to think strategically and to be able to integrate all functional areas when making strategic decisions. This will be done through detailed internal and external environmental scanning
  • prompt students’ appreciation of professional responsibilities and ethical conduct relevant to core business areas such as marketing, finance, human capital management, accounting, managerial economics, information systems, and strategic management, accounting, managerial economics, information systems, and strategic management
  • develop students’ ICT skills along with their intercultural and cross-cultural skills and knowledge
  • prompt students’ critical thinking and decision-making skills as they develop their managerial and leadership capabilities
  • develop students’ lifelong learning skills
     

Degrees

The College of Business offers one degree: