College of Business

Introduction

The College of Business at Phoenicia University (PU) contributes to the growth and development of the business community in Lebanon and in the region by providing extraordinary business educational experiences. The College aims to arm students with the critical knowledge, capabilities, and competencies that the local, regional, and international markets demand. Each program in the College of Business is carefully designed to promote the development of highly skilled and competent manpower needed by the business community through offering excellent quality education in different business fields. Faculty members in the College of Business are prolific educators and scholars who shape business practices by bringing their academic and practical experience to life in the classroom.

Objectives

The College’s BBA degree has the following objectives:

  • To improve students’ understanding of the theoretical, practical, and technical aspects of different business disciplines
  • To improve students’ ability to focus on critical key business issues and to develop effective and efficient solutions to real-world business situations
  • To improve students’ verbal and non-verbal business communication skills and to teach them how to convey their thoughts and ideas successfully
  • To encourage students to think strategically and to be able to integrate all functional areas when making strategic decisions. This will be done through detailed internal and external environmental scanning
  • To expand its students’ appreciation of professional responsibilities and ethical issues relevant to core business areas such as marketing, finance, human capital management, accounting, managerial economics, information systems, strategic management, and organizational behavior
  • To improve students’ critical thinking and decision making skills
  • To promote students’ appreciation of innovation and technology
  • To improve students’ managerial as well as leadership skills

Degrees

The College of Business offers one degree: